Tag Archives: GoodGuide

Private Company Ratings on CSRHub

By Bahar Gidwani   Publicly-traded companies are a big part of world economic activity.  However, most of the world’s goods, services, and jobs are generated by privately held companies (including large, medium-sized, and smaller companies), not-for-profit enterprises (including foundations, schools, … Continue reading

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The Truth Will Out: A Distinct and Fast-Growing Market

By Ashley Coale Are you an in-aisle label reader? How often have you chosen a product because it has post-consumer packaging or because it lacks sulfates and phosphates? What about seeking out local alternatives to carbon-intensive products from far away? … Continue reading

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Expanding Sustainability Data: Emerging Sources

This is the final post in a 3-part series on expanding sustainability data.    By Bahar Gidwani   One often-cited approach to broadening the availability of corporate social responsibility (CSR) information is via “reporting groups.”  Three examples of these organizations … Continue reading

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Uncertainly Certified

The folks at BigRoom have worked for a couple of years on a side project (their main goal is to launch an .ECO suffix for the Internet). They are trying to capture, document, and categorize the various green, eco, and sustainability-oriented certification programs. So far, they’ve found more than 300.
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The Virtuous Circle is Alive at Clorox

Much to my chagrin, there’s no playbook for the successful corporate merger of sustainability, growth and employee engagement. However, there are living examples to help C-level executives navigate corporate sustainability.
Speaking at the recent GreenBiz Forum in San Francisco, Don Knauss, CEO of Clorox, explained how Clorox’s 2007 introduction of its Green Works line successfully merged the three. Clorox wanted to grow into the green area and its employees became really engaged in the process. The line quickly grew to $100 million in sales in one year – although sales dropped in the recession to follow. The repositioning of Brita and acquisition of Burt’s Bees also contributed to growth, and enhanced Clorox’s reputation for producing sustainable products.
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