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Cabela’s is a direct marketer and specialty retailer of hunting, fishing, camping and related outdoor merchandise. The company was founded in 1961 and sells a product line of marine and camping merchandise, casual and outdoor apparel and footwear, optics, vehicle accessories, gifts and home furnishings with an outdoor theme, among other items. Its multi-channel retail model consists of catalog, Internet and destination retail store sales. The company also issues the Cabela’s CLUB Visa credit card, which serves as its primary customer loyalty reward program.
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