Media Tenor

Media Tenor was founded in 1993 as the first media research institute to focus on continuous 100% media analysis. Thanks to this unique approach, the institute expanded internationally to serve blue chip companies, NGOs, governments, the media, and elite universities. Media Tenor's research team statistically evaluates media data that is unique to Media Tenor in order to determine what reality is reflected (Agenda Setting) in the media and what reality is not selected or reflected in the media (Agenda Cutting). Researchers compare these results with external statistics (poll results, consumer behavior reports, various indexes including the business consumer index, consumer confidence index, share prices, tourist statistics, etc.) to further research the media's effects on public perception and behavior.

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Source Type	Soc Resp Invest
Number of Companies Reported from Source	430 companies
Custom Reports Available?	No Custom Report
Link	Media Tenor