ESG News For Yamaha Corporation

Yamaha U.S. Marine Business Unit joined forces with Roush® and Regulator Marine to reveal the world’s first hydrogen-powered outboard for recreational boats, to car manufacturers, automotive component suppliers and aftermarket equipment manufactures from around the globe during the 2024 Specialty Equipment Marketing Association (SEMA) Show, Nov. 4-8 in Las Vegas, Nev. Complimented by a hydrogen fuel system designed by Roush, to power the outboard, and a custom boat hull from Regulator Marine, th

Yamaha Rightwaters is a new International Game Fishing Association (IGFA®) sponsor, lending support to the IGFA Passport to Fishing Program and the IGFA Great Marlin Race. Together, Yamaha Rightwaters and the IGFA will work to generate and promote conservation efforts in North America.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20241022389550/en/Yamaha Rightwaters is a new International Game Fishing Association (IGFA®) sponsor, lendi

“Our work with hydrogen technology is a key part of Yamaha’s commitment to sustainability and innovation,” said Grant Suzuki, Yamaha U.S. Marine Business Unit Chief of Technology. “By collaborating with industry leaders and advancing hydrogen propulsion systems, we’re not only exploring new possibilities for carbon-neutral marine products but also ensuring the performance and reliability Yamaha is known for remain uncompromised.”This press release features multimedia. View the full release here:

Zach Gordon Pursuing Master’s Degree in Biology

Yamaha U.S. Marine Business Unit President Ben Speciale joined executives from across several industries to discuss methods of achieving carbon neutrality during the 2024 Pebble Beach Classic Car Forum, August 15. The panel, which included representatives from automotive, oil, marine and the automotive supplier industries, unanimously called for multiple pathways to achieving carbon neutrality and agreed that a “one size fits all” electric approach method is not viable. The hope is that the disc

The Yamaha U.S. Marine Business Unit recently donated two Yamaha WaveRunners to the Florida Fish and Wildlife Commission (FWC) to enhance enforcement of the Weeki Wachee Springs Protection Zone. In July of 2023, FWC Commissioners approved the Springs Protection Zone, which prohibits beaching, mooring, anchoring and grounding of vessels on the spring run of the Weeki Wachee River extending from the spring boil within Weeki Wachee State Park to the Rogers Park Boat Ramp.This press release features

Yamaha Rightwaters renews its partnership with Ducks Unlimited through the Southeast Wetlands (SEWI) and Great Lakes initiatives (GLI), two multi-year conservation projects dedicated to water conservation and improving and rebuilding wetlands lost to erosion. This latest commitment, which includes a contribution of $250,000 over a three-year period, will advance critical conservation projects and steward natural resources in Wisconsin and Florida.This press release features multimedia. View the

Yamaha Rightwaters™ recently renewed its sponsorship of Bonefish & Tarpon Trust® (BTT), a relationship that began in June of 2022 when Yamaha became the official outboard of BTT. With continued support from Yamaha Rightwaters, BTT will advance its international mission to conserve bonefish, tarpon and permit species as well as their habitats.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240627678366/en/With continued support from Yam

Yamaha becomes the new official outboard and vessel of Partnership for the Delaware Estuary (PDE) as the nonprofit organization forms a new relationship with Yamaha Rightwaters. Through the five-year agreement, PDE will power its 20-foot-long G3 Gator Tough jon boat with a Yamaha V MAX SHO® 115 outboard, both provided by Yamaha.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240618599175/en/Yamaha becomes the new official outboard and

Yamaha Rightwaters™ marked its fifth anniversary on Saturday, June 8, World Oceans Day 2024. During the past five years, Yamaha Rightwaters supported programs that made significant progress in the fight to keep waterways clean and promote sustainability for generations to come. Several key metrics include:This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240610698709/en/Yamaha Rightwaters marks its fifth year supporting projects that hel

Industrywide 1 in 7 Powersports Customers Failed in their Attempt to Schedule Service

Difficult weather conditions drive anglers to search a wider area for invasive species

Yamaha Pro Angler Ish Monroe teamed up with Keep the Tennessee River Beautiful (KTNRB) and a group of volunteers on May 5 to clean up Guntersville Lake. Led by KTNRB Executive Director Kathleen Gibi, the group pulled over 1600 pounds of trash near Guntersville, Ala.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240507150661/en/Yamaha Pro Angler Ish Monroe teamed up with Keep the Tennessee River Beautiful (KTNRB) and a group of volunte

On Friday, April 26, 2024, Yamaha Motor Corporation gave the first demonstration of a hydrogen-powered golf car at the Yamaha Marine Innovation Center in Kennesaw, Georgia, following a meeting of the Georgia Hydrogen Energy Braintrust, an organization that works with Georgia businesses, public and private partners, energy companies, universities, transportation agencies and others to elevate the state’s leadership position in hydrogen energy.This press release features multimedia. View the full

Yamaha Motor Corporation will install solar arrays at the company’s Southeastern Headquarters in Kennesaw, Ga. and Yamaha Motor Manufacturing Corporation of America (YMMC) in Newnan, Ga. this summer. The initiative supports Yamaha’s goal to reduce emissions produced as a direct result of business activities and achieve carbon neutrality within its manufacturing operations and facilities by 2035. Yamaha expects conclusion of the solar installations by the end of 2024.Yamaha will work with VeloSol

Through a renewed Yamaha Rightwaters™ sponsorship, Yamaha continues as the official outboard of Conch Republic Marine Army (CRMA), powering the organization’s clean-up boat with a Yamaha 225-horsepower outboard.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240312725755/en/Through a renewed Yamaha Rightwaters™ sponsorship, Yamaha continues as the official outboard of Conch Republic Marine Army (CRMA), powering the organization’s clean

Hydrogen one of multiple technology solutions to achieve carbon neutrality

Yamaha Motor Corporation, U.S.A. joined the Fuel Cell & Hydrogen Energy Association (FCHEA) alongside hydrogen producers, infrastructure providers, engineering firms and other off takers as part of its pursuit of multiple technology solutions to achieve carbon neutrality. The company recently announced the development of a hydrogen outboard motor, and its parent company, Yamaha Motor Co., Ltd., also announced plans to acquire all shares of electric outboard company Torqeedo®.This press release f

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Yamaha continues as the official outboard of Conch Republic Marine Army (CRMA), powering the organization’s second clean-up boat with a Yamaha 225-horsepower outboard through a renewed Yamaha Rightwaters™ sponsorship.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20231115396555/en/Yamaha continues as the official outboard of Conch Republic Marine Army (CRMA), powering the organization’s second clean-up boat with a Yamaha 225-horsepower

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Yamaha Rightwaters™ continues its support of Tennessee Wildlife Federation (TWF) by donating $10,000 toward ensuring Tennessee’s abundant water resources flourish through conservation policy efforts. TWF is a consistent advocate for science-based, common-sense policy solutions to problems facing our wildlife, nature and water.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20231019324985/en/“Water is one of Tennessee Wildlife Federation’

Yamaha Rightwaters™ joined forces with Georgia Southern University’s (GSU) College of Science and Mathematics and the Georgia Department of Natural Resources Coastal Resources Division to initiate a new conservation project designed to restore degraded oyster beds on the Georgia coast. The research gathered during the project will help determine the carbon burial potential of newly formed oyster reefs off the coast of Georgia.This press release features multimedia. View the full release here: ht

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Jason Broshear, Division Manager, Corporate Planning and Sustainability, Yamaha Motor Corporation, U.S.A., accepted the River Guardian Award for Yamaha’s support of Chattahoochee Riverkeeper’s education programs through the supply of outboard engines for their Floating Classrooms and scholarships for underserved youth. This partnership allows students to experience the natural environment, some for their first time out on the water.This press release features multimedia. View the full release he

The 10th Annual Kenai Classic Roundtable sponsored by Yamaha Rightwaters™ included a robust discussion on the possible effect Offshore Wind (OSW) could have on fishery management and access, led by Andy Lipsky, Offshore Wind Program Lead, NOAA® Fisheries, and Mike Waine, Atlantic Fisheries Policy Director, American Sportfishing Association®. Both speakers shared concerns and sought input on solutions to meet the challenge of coexistence between OSW and healthy fisheries.Lipsky reported a surge i

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Sustainability initiative compliments Yamaha’s goal to achieve carbon neutrality by 2035

First Recipient Working to Pursue Career as a Fisheries Biologist

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Yamaha becomes the new official outboard of Hubbs-SeaWorld Research Institute (HSWRI) as the renowned research organization forms a new relationship with Yamaha Rightwaters™. Through the two-year agreement, HSWRI will power its research boat with an F70 Yamaha outboard.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230622189056/en/Hubbs-SeaWorld Research Institute (HSWRI) forms a new relationship with Yamaha Rightwaters™, and through

Yamaha Rightwaters™ marked its fourth anniversary by recapping sustainability and conservation initiative progress from the past 12 months. From June 2022 through June 2023, Yamaha Rightwaters reinforced a commitment to carbon neutrality, sponsored new projects that support marine habitat restoration and clean-up initiatives, sponsored a white paper that calls for the management of aquatic invasive species and supported meaningful marine scientific research.This press release features multimedia

Tournament Helps Remove Approximately 25,000 Invasive Lionfish from Gulf of Mexico

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Fishing’s Future®, an organization that provides opportunities to reconnect with nature and learn about angling through family-oriented fishing activities, has a new official outboard sponsor, thanks to Yamaha Rightwaters™.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230524005124/en/Fishing's Future "ICAN" vessel, now powered by a Yamaha F175 outboard, provides disabled families with the opportunity to enjoy the water by incorporati

During the 2023 American Boating Congress (ABC), May 8-10 in Washington, D.C., Yamaha and other industry leaders conducted dozens of meetings on Capitol Hill educating legislators about the benefits of sustainable marine fuel, the need to mitigate aquatic invasive species, and the industry’s desire to deploy technical solutions to reduce the risk of vessel strikes to marine mammals.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230517

During its 45th Expedition, OCEARCH, a global non-profit ocean research organization, recently tagged and named a new white shark in honor of its relationship with Yamaha Rightwaters™. “Umi,” which translates to “sea/ocean” in Japanese, is a 13-foot, 3-inch female weighing approximately 1,225 pounds. OCEARCH will track Umi through the Global Shark Tracker™ in an effort to learn more about how white sharks contribute to healthier oceans.This press release features multimedia. View the full releas

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First Investment from the Yamaha Motor Sustainability Fund

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Yamaha Marine U.S. Business Unit will soon begin to use plant-derived cellulose nanofiber (CNF) reinforced resin in the production of specific watercraft parts. The CNF reinforced resin, developed through a collaborative agreement between Yamaha Motor Co., Ltd. in Japan (“Yamaha Motor”) and Nippon Paper Industries Corporation, Ltd., represents what appears to be one of the world’s first practical use of sustainable material for watercraft parts.*This press release features multimedia. View the f

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Soundings Trade Only recognized Yamaha as one of the Top 10 Most Innovative companies in the marine industry for the Yamaha Rightwaters sustainability program. Editor-in-Chief Gary Reich made the announcement during a special online awards ceremony on Oct. 21.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20221025005594/en/(Graphic: Business Wire)Now in its fifth year, The Most Innovative Company awards program honors forward-thinking c

Yamaha Rightwaters™ continues its support of the Center for Coastal Studies in Provincetown, Mass., by helping the marine rescue organization repower a boat with new 300-horsepower outboards. The F300s will power the twin-engine Ibis, a whale disentanglement vessel used to assist with several research and rescue programs in the Cape Cod Bay area.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20221017005256/en/New Yamaha F300 outboards w

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Yamaha becomes the new official outboard of OCEARCH® as the renowned research organization forms a new relationship with Yamaha Rightwaters™. Through the three-year agreement, OCEARCH will power its chase boats with Yamaha outboards. The first boat will have twin 300-horsepower Yamaha V6 Offshore outboards, while two additional boats will have Yamaha F150 and F60 power.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220803005067/en/Yam

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Yamaha Rightwaters™ announced it's the official outboard of Bonefish & Tarpon Trust® (BTT). With this sponsorship, Yamaha is committed to BTT’s mission to conserve bonefish, tarpon and permit—the species, their habitats and the larger fisheries they comprise.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220627005393/en/Yamaha Rightwaters™ announced it's the official outboard of Bonefish & Tarpon Trust® (BTT). With this sponsorship, Y

Valhalla Boatworks is the most recent addition to the list of boat manufacturers currently recycling plastic protective covers through the Yamaha Rightwaters plastics recycling program. To date, the program, which launched in August 2021, is responsible for returning 17,911 pounds of Polyethylene and Polypropylene sheet plastics back into base materials, reducing the amount of plastics in U.S. waterways.This press release features multimedia. View the full release here: https://www.businesswire.

Yamaha Rightwaters recently joined forces with Texas A&M University-Corpus Christi’s® Harte Research Institute and the Coastal Conservation Association (CCA®) to initiate a new conservation project designed to evaluate the role of oyster reefs in capturing and storing carbon in St. Charles Bay in the Gulf of Mexico. The ultimate goal is to then potentially scale the program to a larger scope.This press release features multimedia. View the full release here: https://www.businesswire.com/news/hom