The Shinsegae Group started its business with department stores in the late 1930s and eventually introduced Korea’s first hypermarket in 1993. As of March 2009, Shinsegae Co., Ltd., which represents the core of the Shinsegae Group, had established a network of 149 large scale stores, including eight department stores and 121 E-Mart stores in Korea and 20 E-Mart stores in Shanghai and Tianjin, China. The group also has 12 affiliates in retail support services, operating joint ventures with the Starbucks Coffee Company as well as with Chelsea Property, a global developer of premium outlet shopping centers, and joint ventures in Shanghai, Beijing and Tianjin, China.
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