Function(x), Inc. provides an online destination for entertainment news for millennial women, covering the latest in television, music, and pop culture. It operates its business through three segments: Wetpaint, Choose Digital and DDGG. The Wetpaint segment is a media channel reporting news stories and publishes information content covering top television shows, music, celebrities, entertainment news and fashion. The Choose Digital segment provides a business-to-business platform for delivering digital content, including music, movies, TV shows, eBooks and audio books. The DDGG segment offers a business-to-business operator of daily fantasy sports. The company was founded by Robert F.X. Sillerman in July 1994 and is headquartered in New York, NY.