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The Un-carrier rallies everyone — including big brands — to #GiveThanksNotPranks this April Fools’ and kicks it off with $500K for teachers to outfit classrooms for students
What’s the news: T-Mobile is calling on everyone to pause the pranks on April Fools’ Day this year and instead focus on gratitude. Everyone can use a pick-me-up after a tough year, so the Un-carrier, alongside other brands, has launched a movement to #GiveThanksNotPranks this April 1 — starting with an up to $500K donation to support teachers and students.
Why it matters: Showing appreciation to some of the people who make our lives better on the daily and who have gotten us through the last year is the least we can do during these complex times. Also, studies show that acts of gratitude lead to more gratitude … so let’s get to the thanking!
Who it’s for: Everyone! Because now, in particular, everyone has something — and someone — to be thankful for.
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