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ESPN Launches Don’t Retire, Kid Campaign Aimed at Increasing Youth Sports Participation Fri, 08/02/2019 - 12:05 Type of Content Press Release Layout Standard Format Body August 2, 2019 /3BL Media/ — Youth sports participation rates nationwide are in decline and ESPN is addressing the crisis and bringing awareness to the issue by exclusively launching the Don’t Retire, Kid campaign, in partnership with the Aspen Institute’s Project Play. The goal is to help increase sports participation rates amo