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Global Sustainability Community Comes Together To Support Ukraine Thu, 06/30/2022 - 12:35 Subheader 24-Hour Web-a-thon Event Explores the Future of the Sustainability Agenda and Raises Funds to Help Rebuild Civil Society in Ukraine Type of Content Press Release Layout Featured Media Body June 30, 2022 /3BL Media/ - On 21st June, the global sustainability community came together to explore the future of sustainability, and the need for more collaborative, inclusive efforts to advance sustainable
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Sustainability for Ukraine Wed, 06/15/2022 - 14:15 Subheader Please join a global 24-hour web-a-thon on the future of sustainability and fundraiser for civil society in Ukraine – June 21 Type of Content Press Release Layout Featured Media Body June 15, 2022 /3BL Media/ - The war in Ukraine comes on top of a deluge of unprecedented global events that threaten to turn back progress on the United Nations (UN) Sustainable Development Goals (SDGs) and undermine the well-being of people and the enviro
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3BL Media and BBMG invite professionals from all industries to hear about the transformation underway in apparel and fashion.
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For decades we’ve been pushing sustainability on consumers. Despite our best efforts, it’s still not widely embraced in mainstream culture. And yet, we also know the tremendous power of brands to inspire our aspirations, shape our behaviors and mobilize action at scale.\r\rTo meet this moment, Sustainable Brands, in collaboration with BBMG, is launching a peer-to-peer collaboration of human insights experts, marketing leaders and sustainability practitioners to better understand the dynamics of d
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For decades, the ASPCA has been advocating for better breeding practices and adoption for dogs with campaigns that focused on educating the public on where pet store dogs come from.\r\rBut over time, the influx of digital technology has completely transformed how people get dogs. And Millennials, the largest generation of dog lovers ever, are increasingly relying on online sources, which makes it difficult to track where our furry friends are coming from.\r\rWith profound differences in how Mille
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Delivering on brand relevance also requires welcoming more and different voices to the table, using our collective wisdom to solve problems together and rallying consumers and employees to take action with us as brands. When net trust in global corporations is less than zero, it is understandable that brands may feel overwhelmed and afraid to go it alone. That is why thoughtful partnerships can empower brands to tackle meaningful issues without feeling like they are straining credibility or speak
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More than ever before, consumers want brands to put a stake in the ground. It is not simply about reacting to today’s news cycle, but rather knowing where you stand and standing strong when issues arise.\r\rAs traditional corporate philanthropy efforts have ceased to capture the love and loyalty of consumers, it is time to rethink old models of CSR and consider how your brand’s purpose can translate to more meaningful and culturally relevant efforts that excite and engage consumers.
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“Circular design gives us the opportunity to rethink the whole paradigm instead of operating under current restraints.”\r\rThis is the potential for circular design, says Stephanie Johnston, Director of Sustainable Business at Heineken USA, speaking to a room of circular economy enthusiasts, experts and those curious to learn more about how closed-loop design is moving us toward a world without waste. On February 6, BBMG hosted the gathering, “Powering the Circular Economy,” as part of Circular E
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The new opportunity for brands is not only marketing incremental product benefits, but embodying a higher purpose that serves your consumers’ aspirations for a good life by directly addressing the barriers to it.\r\rAs capitalism shifts to unite profits and purpose, most brands know how to design a great product or a reliable service. Yet many struggle when their company’s deeper mission has become muddy or even irrelevant. Brand purpose lives at the intersection of a company’s authentic reason f
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To stay relevant in a world of limited resources and mounting concerns, brands cannot simply show up and sell more stuff. Like never before, consumers expect brands to make their lives better. Doing so means understanding consumers’ struggles, needs and aspirations and addressing the issues that matter to them in meaningful ways.\r\rA fundamental design principle in divided times is to start with empathy and listen to what people are feeling and what they desire for their lives. Empathy is fundam
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In the context of higher expectations for honesty and bravery about what really matters in our lives, BBMG partnered with Planned Parenthood Federation of America to empower women with confidence, clarity and control around their sexual and reproductive health. The organization’s new app, Spot On, a birth control and period-tracker enables women to track their menstrual cycles, manage their birth control and learn more about their bodies. While developing their launch campaign, we identified five
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Like few times in our history, brands and businesses are facing a profound moment of challenge and change. Trust has never been lower. Expectations have never been higher. And in our new political and cultural reality, there’s no middle ground and there’s no place to hide.\r\rAt BBMG, we believe the only way for brands to remain relevant and resilient is to put humanity first. Based on our global research into Aspirational and Advocate consumers, we’ve identified two paths for using the power of
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For the first time since 2009, more consumers say they have punished companies for their behavior (28%) rather than rewarded them (26%), and the number of those who are punishing brands is up by 9% since 2013.
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BBMG is thrilled to welcome Samantha Wilson as Managing Partner! Sam joins BBMG after 23-years at Wolff Olins, where she most recently served as a Global Principal and helped re-imagine some of the world’s most iconic brands from GE to Spotify to Product (RED).\r\rA “world traveler, sous chef, ‘zoo keeper,’ city dweller and tomato farmer,” Sam is on a mission to redefine what successful business looks like by designing brands with humanity at the center.
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Wilson joins BBMG after 23-years at Wolff Olins, where she most recently served as a Global Principal and was responsible for helping multinational clients create category defining brands, including AOL, Fidelity, GE, Google Fiber, Product (RED), Spotify, Target, Turner Broadcasting, Unilever and USA Today. Wilson will lead BBMG’s brand strategy, design and social innovation practices across offices in Brooklyn and San Francisco.
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Whether it is extreme poverty, income inequality, corruption, human rights abuses or the ever-increasing impacts of climate change on agriculture and coastal living, more consumers are making the connection between corporate actions, the quality of their lives and the success of their communities – providing new challenges and opportunities for brand leadership.
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Trust is down. Expectations are up. And like never before, the world’s consumers are turning to brands to address the social and environmental challenges that affect their aspirations for a better life in divided times.\r\rAccording to a new global study by BBMG and GlobeScan, Brand Purpose in Divided Times, net trust in global companies to act in the best interest of society is negative (-2). And for the first time since 2009, more consumers say they have punished companies for their behavior (2
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Nov 27, 2012 11:00 AM ET - A new study finds that consumers are thinking about consumption with sustainability in mind. According to the Regeneration Consumer Study prepared by BBMG, GlobeScan and...
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Apr 8, 2011 9:59 AM ET - The CSR Minute is your daily video digest of the most relevant Corporate Social Responsible news of the day. Our team of 3BL Media correspondents tracks the global world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news.