ESG News For Bacardi Limited

The five defining trends set to reshape cocktail culture and the spirits industry in 2026 are highlighted in the seventh annual Bacardi Cocktail Trends Report.

Bacardi Limited is celebrating a significant leap on Forbes’ list of World’s Top Companies for Women 2025, moving up to #60 following last year’s ranking of #132.

Bacardi Limited is proud to once again land a spot on the Forbes’ list of the ‘World’s Best Employers 2025’ — proving that great people and a great culture never go out of style.

Duggan has weaponized censorship with the Bacardi brand’s ‘100% Additive-Free Tequila’ campaign, turning regulatory restrictions into a creative statement.

Family-owned Bacardi, the largest privately held international spirits company in the world, is pleased to announce the opening of applications for the fourth cohort of Shake Your Future in Bermuda, its professional global bartender training initiative

Bacardi, the world's largest privately held international spirits company, today received the official ‘Hecho en Mexico’ (Made in Mexico) seal for its renowned tequila brands, PATRÓN and CAZADORES.

The appointment of Natally Andersson to head the Caribbean region symbolizes the growth of a network of women who lead with purpose, opening new avenues for female talent in the spirits world.

Part cocktail, part rallying-cry, the story behind the original Cuba Libre cocktail is preserved in the Bacardi Archives and can be traced back to a celebratory moment in Cuban history at the end of the Spanish-American war.

As part of its 60th anniversary celebrations in Bermuda, family-owned Bacardi has planted 60 native and endemic trees on Trunk Island, the education and conservation center of the Bermuda Aquarium, Museum and Zoo (BAMZ).

Guests invited inside Bacardi’s iconic Pitts Bay Road headquarters can glimpse the company’s greener side and celebrate 60 years on the island through sustainability initiatives that blend innovation, community and history.

Family-owned spirits company Bacardi has partnered with recycling company, Reciclaje del Norte, and the Municipality of Cataño, to launch a glass recycling program for businesses in the area surrounding its BACARDĺ rum distillery in Puerto Rico.

As hurricane season intensifies across the Atlantic, preparedness isn't just a recommendation, it's a necessity. At Bacardi, the safety of its people is a top priority and with a regional office based in South Florida, hurricane season is top of mind, both at work and at home.

Bacardi in Puerto Rico has achieved Wildlife Habitat Council (WHC) Certification, powered by Tandem Global, recognizing its dedication to preserving Puerto Rico’s bat populations and educating the community about their ecological importance.

Bacardi in the United Arab Emirates (UAE) has been recognized for its exceptional workplace culture, winning Gold at the Employee Happiness Awards 2025.

Bacardi Global Travel Retail (GTR) launched a dynamic pop-up activation spotlighting Patrón Cristalino, the brand’s latest super-premium innovation, at Miami International Airport (MIA) in May.

The month-long promotion not only celebrated the new crystal-clear, oak-aged PATRÓN expression but also reinforced the company’s commitment to reducing its impact on the environment by repurposing key structures from previous PATRÓN activations at MIA.

Bacardi, the world’s largest privately held international spirits company, proudly welcomed 80 students and seven faculty members from Florida International University (FIU) to its global headquarters in Bermuda last week as part of an immersive learning experience.

BOMBAY SAPPHIRE® is stepping into the world of sports entertainment, announcing a new global partnership with E1 Series – the world’s first all-electric race boat Championship that combines sports, entertainment and a respect for the world’s ‘natural blues.’

Según se explicó, como parte de la iniciativa los negocios participantes recibirán unos contenedores especiales de 32 galones, provistos por Bacardí y Reciclaje del Norte, para que depositen en ellos las botellas de licor vacías.

At the end of a long week, many Americans might be looking for the camaraderie of the local watering hole, complete with the friendly barkeep, ready with a clean glass and a sympathetic ear.

From supporting local wildlife surrounding our distilleries, to investing in new technology, to working with those who grow our natural ingredients, we're always finding ways to be #GoodSpirited.

As discerning consumers get wise to greenwashing practices, they’re looking to the industry to get pragmatic with sustainable progress. Beyond large-scale gimmicks and one-time activations, their focus is on incremental changes that they – and brands – can put into action.

In an exclusive TODAY Show segment, Rachel Dorion Guerin, sixth-generation family member, unveils treasured artefacts and shares the remarkable story of Bacardi's rise to global prominence.

In this episode of Beyond the Bottom Line, Bert Miller sits down with Scott Northcutt, Senior Vice President of HR at Bacardi, who shares his 15+ year journey helping build one of the world's most iconic spirit portfolios while maintaining its family-owned culture.

This Women’s Month, Bacardi shines a spotlight on Global VP Emma Fox, who, having helped bring a fresh take to the world of Spritz with the ST-GERMAIN Spritz, was recently appointed to also lead Global Marketing for MARTINI, one of the most iconic brands in the world of drinks.

Family-owned Bacardi proudly celebrates the success of the 3rd Annual Bacardi Black-Owned Vendor Market in Bermuda, an initiative dedicated to support and empower Black entrepreneurs on the island.

Bacardi is proud to have four female Maestros shaping the future of the industry and its drinks. Through its Next Generation Blenders Club, Bacardi nurtures future talent, including incredible women who are training to become the next Maestros for the Bacardi brands.

As a family-owned business, Bacardi is proud of its 163-year legacy and the team dedicated to preserving the stories of its heritage brands. This Women’s Month, Bacardi spotlights the woman at the helm of this team, Jacqui Seargeant – Global Heritage Manager

The Modern Face of Whisky is striving for better. With a campaign to challenge the stereotypical image of whisky drinkers, the stock image library (created by OurWhisky Foundation) promotes the many faces of whisky enthusiasts.

Family-owned spirits company, Bacardi is changing the lives of young adults in Glasgow who are taking part in its free bartender training program, Shake Your Future.

Family-owned spirits company, Bacardi is meeting consumer demand for lighter, more premium drinks and evolving drinking occasions by building on the premium credentials of MARTINI, one of the most iconic brands in its portfolio and in the world of drinks.

Family-owned Bacardi, proudly announces the launch of its Hospitality Accelerator Program, an advanced training initiative designed to elevate industry professionals and strengthen Bermuda’s hospitality sector.

The story of Bacardi began on February 4, 1862, when Don Facundo Bacardí Massó opened a small tin-roofed distillery on the outskirts of Santiago de Cuba.

PATRÓN® Tequila is leading the way as the first tequila brand to work with its agave farmers to help them achieve certification for agave farming from GLOBALG.A.P.

As part of its commitment to supporting the local community around its BACARDÍ® rum distillery in Puerto Rico, family-owned Bacardi recently organized a tree distribution in the Marina Bahía de Cataño community.

Bacardi Limited commits to donating $100,000 to the American Red Cross to help people affected by the 2025 California wildfires following massive destruction in the area.

The 2025 Bacardi Cocktail Trends Report: The spirits industry is poised for a transformative future, driven by a blend of optimism and purpose. As brands evolve to align with the values of next-gen consumers, 2025 will see a push for inclusivity, particularly in distilling.

As the trend for premium Single Malt and Blended Scotch whisky continues to gain momentum, family-owned Bacardi is investing in the future of the category with the completion of several improvement projects at its production sites across Scotland.

Each year, the ADWEEK 50 honors changemakers in advertising, marketing, technology, and media who were essential growth drivers for their companies. 

Bacardi Limited is celebrating a significant leap on Forbes’ list of World’s Top Companies for Women 2024.

45,000 passionate fans came out to EAT. DRINK. FEED NYC. and celebrate the 17th annual Food Network New York City Wine & Food Festival presented by Invesco QQQ (NYCWFF) at its exciting new home, the Invesco QQQ Festival Campus at the Brooklyn Army Terminal from October 17-20. The Festival featured over 80 events and 500 restaurants across the city, including walk-around tastings, late-night soirées, and exclusive dining experiences with celebrity chefs and world-renowned culinary talents such as

As part of its continued efforts to protect local wildlife, Bacardi in Puerto Rico recently celebrated the tenth edition of the Puerto Rico Bat Festival in collaboration with the Puerto Rico Bat Conservation Program (PCMPR).

Following the devastating impact of Hurricanes Milton and Helene across the Southeast, Bacardi Limited commits to donating $100,000 to the American Red Cross for disaster relief and recovery efforts.

Bacardi has been recognized on Forbes' list of the 'World's Best Employers' for 2024, based on independent surveys conducted in more than 50 countries.

For Jessica Merz, vice president of global corporate communications at Bacardi, nurturing this culture is not just a priority; it’s the foundation upon which the company’s recent success has been built.

Welcome to our series aimed at spotlighting BIER projects. As part of our Member and Stakeholder spotlight series, which features the individual leaders within BIER member companies and stakeholder organizations, our project spotlight series highlights BIER member companies.

Creating spaces for social connection and fostering a sense of belonging at the workplace is important to drive the overall wellness of its people.

From mindfulness workshops to workout programs to open conversations about wellbeing and a slew of benefits designed to support mental health, Bacardi sites across the globe are committed to driving a positive impact in the lives of people.

The Hispanic Heritage Foundation and Bacardi U.S.A., Inc. are proud to announce the launch of the second annual Visión Verde grant, a $100,000 initiative designed to empower Latinx/Hispanic entrepreneurs within the beverage alcohol service, sales, and hospitality industries.

Building for a stronger tomorrow in the hospitality industry includes having talent with the skills to serve up great cocktails with confidence and a smile.