Tag Archives: CSR

The Relationship Between Brand and Sustainability Is Getting Stronger

By Bahar Gidwani Part 4 of our 5-part series.   In the last post in this series, we examined our finding that brand strength and sustainability are correlated.  We found evidence that the relationship we have discovered between Brand Finance’s … Continue reading

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Is The Correlation Between Brand Strength and Sustainability Due to Random Chance?

By Bahar Gidwani Part 3 of a 5-part series   In the previous posts in this series, we showed that there is a strong correlation between brand strength as measured by the Brand Finance Brand Strength Index and sustainability as … Continue reading

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There is a Strong Link Between Brand Strength and Sustainability

By Bahar Gidwani Part 2 of a 5 part series   In a previous post, we laid the foundation for comparing a huge database on brand strength with the world’s largest database on corporate sustainability.  Our analysis follows for a … Continue reading

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The Tie Between Brand Value and Sustainability Is Getting Stronger

By Bahar Gidwani Part 1 in a 5 part series   Does a company that invests in sustainability increase its brand value?  What parts of sustainability performance seem to drive brand?  This is the first of five posts about a … Continue reading

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Is This the “Era of CSR”?

By Carol Pierson Holding   This week, Cynthia Figge, Co-founder and COO of CSRHub (full disclosure: CSRHub is my sponsor), reported at Sustainable Brands that the correlation between CSR and brand strength has reached .28. (A perfect correlation is 1.0) … Continue reading

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