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Meet M·A·Cximal Silky Matte VIVA GLAM Lipstick – the lipstick that still gives back 100%, but even better! We have refreshed the existing VIVA GLAM lipsticks that you know and love, and added a new shade to expand M·A·C VIVA GLAM’s fundraising efforts.
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M·A·C Cosmetics has announced a remarkable £1 million donation to various charities in the UK and Ireland.
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Through its 29-year-old Viva Glam philanthropic program, MAC Cosmetics has a new initiative focused on educating and inspiring the next generation of trans makeup artists.
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As M·A·C embarks on its 40th anniversary in 2024, it plans to elevate VIVA GLAM to become the brand’s all-encompassing purpose platform centered around equality for everyone – while continuing its longstanding support for people impacted by HIV/AIDS.
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Thanks to our incredible VIVA KOHLER business resource group, this Hispanic Heritage Month has been one to remember!
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M·A·C Cosmetics concluded its first-ever Equal Futures Makeup Artistry Program this October in partnership with long-time VIVA GLAM grantee, The Hetrick-Martin Institute (HMI).
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Our casting and release paper, Ultracast Viva®, won Product of the Year in the Business Intelligence Group’s 2022 Sustainability Awards program. The Sustainability Awards honor the people, teams and organizations that have made sustainability an integral part of their business.
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Talented and versatile Bollywood actor, Bhumi Pednekar joins forces with M·A·C Cosmetics for the much anticipated 29th year of its pioneer VIVA GLAM charitable initiative, which supports healthy futures and equal rights for all.
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M∙A∙C VIVA GLAM was proud to serve as the Presenting Sponsor for this year’s Broadway Bares: Pleasure Park at the Hammerstein Ballroom in New York City on Sunday, June 28. The show was produced by and benefited the nonprofit Broadway Cares/Equity Fights AIDS.
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As part of its longstanding commitment to racial equity, M·A·C Cosmetics honored Juneteenth by announcing that it is extending its partnership with Race Forward through a $100,000 USD donation from M·A·C VIVA GLAM.
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M·A·C VIVA GLAM served as the official beauty partner for the amfAR Cannes Gala 2023, which this year raised $17 million USD for HIV/AIDS research.
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Shop any Lipstick*. Give back 100%! On June 9, 200+ Lipstick shades will give back 100% toward VIVA GLAM’s mission to support healthy futures and equal rights for all in honour of Pride month.
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RuPaul paid tribute to — who else — RuPaul on the runway for the monumental 200th episode of RuPaul's Drag Race.
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M·A·C Cosmetics announces recognition from the 2nd Annual Anthem Awards for the Silver “Corporate Social Responsibility” Award in the Health category for the brand’s M·A·C VIVA GLAM Keith Haring Campaign.
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M·A·C was proud to honor World AIDS Day, a day that is so important to the brand’s philanthropic VIVA GLAM campaign, by sponsoring the Grassroot Soccer World AIDS Day Gala on December 1st in New York City.
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On World AIDS Day, December 1st, M·A·C Cosmetics was proud to reveal the five winners of the brand’s recent VIVA GLAM Artist Ambassador Challenge.
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VIVA GLAM is M·A·C’S charity initiative that donates to charities who support Sexual Equality, Gender Equality and Racial Equality for people of All Ages, All Races and All Genders.
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M·A·C UK&I has donated £50,000 to Mermaids funded from 100% of the proceeds of M·A·C VIVA GLAM Lipsticks, to meet the charity's ever-increasing demand for services which supports transgender, nonbinary and gender-diverse children and young people.
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In honor of Spirit Day, M·A·C teamed up with influencers @flawlesskevin, @princessdimo, @nicolaisnotcool, @julianncortezz, and @msmaverickmuse to “Go Purple” and give back to the LGBTQIA+ community through M·A·C VIVA GLAM.
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M∙A∙C VIVA GLAM was proud to serve as the Presenting Sponsor for this year’s Broadway Bares: XXX show at the Hammerstein Ballroom on Sunday, June 26. Produced by and benefiting
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M·A·C Cosmetics was a proud sponsor of LA Pride 2022! M·A·C showed its pride loud and proud on a Keith Haring VIVA GLAM Lipstick-themed float during the parade on Sunday, June 12th.
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The donation is funded from M·A·C Cosmetics’ long-standing VIVA GLAM campaign
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Strengthening a 19-year partnership with UNICEF, MAC Viva Glam is donating $1.5 million to the organization’s work that helps women and children.
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MAC Cosmetics is proud to announce that its philanthropic Lipstick campaign, MAC VIVA GLAM, will donate $1,500,000 USD to continue supporting UNICEF’s mission of ensuring that all can access life-saving HIV prevention, treatment, care and support.
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#MACVIVAGLAM partners with local organizations to fight for equal rights and healthy futures for women and girls, including around reproductive and sexual health education.
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Sappi North America, Inc., a leading producer and supplier of diversified paper, packaging products and pulp, has been named a 2021 SEAL Sustainable Product Award winner for its Ultracast Viva® casting and release paper.
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Way back in 1994, beauty goliath MAC Cosmetics had an idea to team up with breakout names to release a yearly capsule collection of lipsticks and glosses. The campaign, called Viva Glam, would fund and raise awareness for HIV/AIDS programs.
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To this day, it’s very rare for a beauty brand to donate 100 percent of the selling price from a product or collection to philanthropic causes — and yet, M·A·C Cosmetics has done exactly that for a whopping 27 years now with its VIVA GLAM campaign.
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The beauty of M·A·C is that inclusivity and giving back are as intrinsic to the brand’s DNA as beautiful makeup colors and artistic textures are.
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When MAC launched its first Viva Glam lipstick 1994, HIV/AIDS was the the leading cause of death for all Americans ages 25 to 44.
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Since 1994, M·A·C VIVA GLAM has raised over $500,000,000 globally to support healthy futures and equal rights for all.
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Report highlights progress towards global goals and sets new PCR and virgin plastic packaging targets
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For Women’s Equality Day (Aug 26), M∙A∙C recognized a few M∙A∙C VIVA GLAM partners that are fighting for equal rights and healthy futures for women and girls around the globe.
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In celebration of National Lipstick Day on July 29, M·A·C Cosmetics donated 40,000 lipsticks to 22 M·A·C VIVA GLAM grantee organizations across the United States and Canada that support creating healthy futures and equal rights for all.\r\r
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Every month is Pride month at M·A·C Cosmetics! On August 6, the brand released a limited-edition, special-deco VIVA GLAM Pride lipstick that gives back 100%* to organizations that support the health and rights of people of All Ages, All Races and All Genders.
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It’s impossible to talk about the progress we’ve made without mentioning MAC Cosmetics, as they’re one of the first major brands to champion inclusivity, diversity, and equality across the board.
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Maverick Creek, a 50,000-acre wind farm in Eden, Texas is now powering the production of many essential products like Cottonelle®, Viva®, Scott® and Kleenex® with more than 670,000 megawatt hours of renewable energy annually.
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Company awarded for sustainable product development and design of casting and release paper
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Six Stars from Stage and Screen Lead Online Fundraising Competition as Gilead Sciences Matches Donations Dollar for Dollar, up to $1 Million
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Sweetener Products Company selected as Vernon Corporate Citizen and Ron Gustafson of Coast Packing Company as Vernon Citizen of the Year Award
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The Estée Lauder Companies Inc. (NYSE: EL) released its Fiscal 2019 Corporate Responsibility Report (CR Report). The report entitled, “Inspired by Beauty, Driven by Our Values,” underscores the company’s progress and commitment to strengthening efforts across core citizenship and sustainability focus areas and highlights key milestones demonstrating industry leadership in inclusion and diversity (I&D) practices. “As we continue to deliver on our promise to create the world’s most beloved pro
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New Report Outlines Pathways to Promote a Healthier Ecosystem
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Rebates for replacing lawn with native landscaping available starting
today
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EDF Renewable Energy (EDF RE) announced today that the 154 megawatt (MW) Rock Falls Wind Project (Project) has begun commercial operation. Kimberly-Clark Corporation (NYSE: KMB) signed an agreement earlier this year with EDF RE for 120 MW of generation which marks Kimberly-Clark’s first utility scale use of renewable energy. This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20171214006192/en/ Siemens-Gamesa turbines generate 154 MW at the R
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