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Bath Body Works Celebrates Perfumer Michael R. Carby During Black History Month Tue, 01/31/2023 - 12:00 Type of Content Blog Layout Standard Format Body Perfumer Michael R. Carby has created some of Bath Body Works’ most-loved fragrances, including Cactus Blossom, Sun Washed Citrus, Eucalyptus Rain and Beach Weather. In honor of Black History Month, we’re highlighting Carby, his inspirations and his innovative work in this field. Carby is a perfumer at the Givaudan fragrance house, a key Bath Bo
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The new opportunity for brands is not only marketing incremental product benefits, but embodying a higher purpose that serves your consumers’ aspirations for a good life by directly addressing the barriers to it.\r\rAs capitalism shifts to unite profits and purpose, most brands know how to design a great product or a reliable service. Yet many struggle when their company’s deeper mission has become muddy or even irrelevant. Brand purpose lives at the intersection of a company’s authentic reason f