In the context of global industry peers, Pandora is at the forefront in regards to responsible sourcing of jewellery materials, including those that are deemed controversial such as precious stones and metals, placing Pandora in line with Richemont (e.g. Cartier, Piaget), Kering (e.g. Gucci, Stella McCartney), Adidas and Nike.
Daimler founded Laureus together with Richemont to let as many kids and young adults as possible to profit from the possibilities of sports. The worldwide organized Laureus Sport for Good Foundation uses the strength of sports in order to connect people around the world.