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After years of closures and restrictions, Canadian kids and sport organizations were eager to return to a sense of normalcy in 2022. To honour our founder, Martha Billes’ vision that all kids in Canada have a chance to fulfil their dreams, we knew we had an important role to play
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COVID-19 has had far-reaching and long-lasting impact on sports and recreation across Canada. In 2020 the impact was immediately felt, as research showed Canadian kids lost over 277 million hours of sport participation.
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Canadian Tire Corporation (CTC) announced its new Women's Sport Initiative (WSI), a multi-million-dollar investment, earmarking a minimum 50% of its sponsorship dollars towards women's professional sport by 2026.
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Canadian Tire Jumpstart Charities (Jumpstart) is celebrating an impressive milestone of helping three million kids across Canada access sport and play. Since 2005, Jumpstart has removed financial barriers to organized sport and recreation to provide equal opportunity for kids to realize their full potential.
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30+ Canadian industry leaders sign up as mentors for Athlete Tech Group’s first-of-its-kind program empowering student BIPOC women athletes
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For the third year in a row, Scotiabank partnered with Project North – a non-profit organization committed to enhancing the lives of children in Canada's North –travelled to Canada’s North alongside the National Hockey League, Rumie, Canadian Tire Jumpstart Charities and First Air to deliver 150 bags of new hockey equipment and 150 Rumie educational tablets to children in seven Nunavut communities.
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Scotiabank, Canadian Tire Jumpstart Charities, the NHL®, Project North and First Air, are inviting eight Nunavut communities to experience a special celebration of hockey taking place from Wednesday, April 26 to Saturday, April 29.
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May 15, 2012 2:50 PM ET - The CSR Minute is your daily video digest of the most relevant Corporate Social Responsibility news of the day. Our team of 3BL Media correspondents tracks the global world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news.