Tag Archives: climate change

Climate Change Advocates Need Positive Branding

By Carol Pierson Holding   The idea of branding climate change seems like another exercise in navel-gazing until you consider the effectiveness of the opposition. They’ve got branding down, relentlessly repeating the mantra, “science is inconclusive and solutions are exorbitant … Continue reading

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The Swerve in Climate Change Depends on Innovation Too

By Carol Pierson Holding   A classmate from business school emailed me last week to set me straight on climate change. His argument was “extreme opinions about things that naturally vary are probably wrong” and supported his stance with three … Continue reading

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Are Both Sides Finally Meeting in the Middle?

By Bahar Gidwani   This past week brought two pieces of positive news on Climate Change activism.  A number of highly-influential and well-connected politicians publicly stressed the importance of addressing climate change.  One of these luminaries, former New York Mayor Michael … Continue reading

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Does Climate Change Have Time for Transition Plans?

By Carol Pierson Holding   The USDA Forest Service is pushing through the sale of nearly 6,200 acres of Tongass rainforest’s old growth timber for 10-15 years of logging, claiming that’s what the timber industry needs to “transition” to second-growth … Continue reading

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Climate Change’s Changing Cultural Meme

By Carol Pierson Holding   The prevailing wisdom has been that there’s very little we can actually do about climate change. Even environmentalists are prone to admit, after strenuously arguing the opposite, that there is little hope given the amount … Continue reading

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