Spectra Energy Flip-Flops

By Mike Benard

 Spectra Energy ‘Backtracks’ on Methane Incident

First: “Nothing Released …. No Smoke …. No Incident”

Then Admits:  Methane & Hydrocarbons Released

 

Investor Group Wants Report on Fugitive Methane Emissions

From Spectra Energy Board of Directors

Spectra Energy Corporation (SE, NYSE) was forced to backtrack on dismissive assertions it made about a nighttime incident at its huge natural gas compressor station in Bedford County, PA, after persistent neighbors and a reporter kept pressing the company and state regulators for facts.1

 

The Spectra Energy facility – known as Steckman Ridge – is a 12-billion cubic feet underground natural gas storage reservoir with a 5,000 horsepower compressor station, 13 injection/withdrawal wells and related pipeline infrastructure in Monroe Township (Bedford County) Pennsylvania.  It is located near the Maryland border, about two hours from Washington, DC.

 

On the evening of March 9, neighbors heard snapping and popping sounds like fire crackers coming from the facility; then they saw what looked like smoke coming from the compressor station.  They called 911 and fire trucks from the nearby town of Everett rolled to the scene.  The noise lasted 2-3 hours, according to neighbors.

 

 Spectra Energy:  “No Incident”

Spectra Energy’s initial response was autocratic and dismissive:  “Nothing was released. There was no smoke. No incident.”  This was from Marylee Hanley, a “Director of Stakeholder Outreach” located nearly 500 miles away in the greater Boston area.

 

Then the story began to change, thanks to the persistence of nearby Property Owner Angel Smith and Associate Editor Elizabeth Coyle, of the Bedford Gazette.

 

They kept the pressure on Spectra Energy and the Pennsylvania Department of Environmental Protection (DEP).  With its initial “no incident” response crumbling, the company apparently substituted a different Director of Stakeholder Outreach from its Houston headquarters.

 

This one, Andrea Grover, admitted what the Pennsylvania DEP had already acknowledged:  There was a release of methane and other hydrocarbons; but so far the company refuses to say how much.

 

But as reported in the Bedford Gazette, Spectra Energy is legally permitted to emit literally tons of pollutants per year from this single facility.  For example:  50 tons annually of volatile organic compounds; 25 tons of hazardous air pollutants, according to the DEP.

 

Investors Want Methane Emissions Data

Timing is everything in life.  As it turns out, a large socially responsible investor group, Trillium Asset Management, with over $1 BILLION in assets under management, has filed a shareholder resolution requesting a report from Spectra Energy’s Board of Directors on its fugitive methane emissions.  Reference link: https://www.ceres.org/incr/engagement/corporate-dialogues/shareholder-resolutions/spectra-energy-fugitive-methane-emissions-2013

 

Trillium Asset Management said: “We believe Spectra Energy’s social license to operate is at risk and the company has a responsibility to implement a program of measurement, mitigation, and disclosure.” 

 

If that weren’t enough evidence of ongoing problems with Spectra Energy operations – as recently as December, the Pipeline Hazardous Materials Safety Administration (PHMSA), issued Spectra Energy CEO Greg Ebel a “Final Order” and civil penalty of $134,500 related to various violations across several states.  Included in this Order, the company was cited for failure regarding valve inspections.

 

Failure Regarding Valve Inspections

In fact, PHMSA said the company failed to follow its own Standard Operating Procedure (SOP) 5-5010, Valve Inspection and Maintenance, which requires annual valve inspections, but at least at intervals not exceeding 15 months, “for valves that might be required during an emergency.”

 

The Notice alleged that between 2008 and 2011, multiple valves at Spectra Energy’s pipeline division (Texas Eastern) facilities in Texas, Louisiana, and Arkansas had not been partially operated as part of the annual inspections.

 

Increases Risk of Preventable Pipeline Accidents

The PHMSA document notes (emphasis added): “Respondent [i.e., Spectra Energy], however, conceded that at the time of the inspection SOP 5-5010 required inspection and partial operation of all valves, both emergency and non-emergency, and that it had not complied with this procedure.  An operator that fails to follow its own procedures for valve inspections increases the risk of preventable pipeline accidents.”   Reference Link (see pages 3-4 of PHMSA’s Final Order): http://www.phmsa.dot.gov/staticfiles/PHMSA/DownloadableFiles/420121009_Final%20Order_12212012.pdf

 

Regarding valve problems and methane emissions at its Steckman Ridge facility, Spectra Energy initially maintained that there was a normally operating valve release of “air,” according to the Bedford Gazette’s account.

 

Then the company admitted (emphasis added), a “small pressure relief valve was activated when the valve detected a higher than normal pressure in that section of the station.”  As a result, a “small volume of natural gas” was released, according to the report in the Bedford Gazette.

 

Since the company is committed to the word “small,” why not answer the question about how much and exactly what was released?  But this incident and Spectra Energy’s defensive behavior raises more questions.

 

Was There An Unexpected Event?

For example, while events were unfolding at the Steckman Ridge compressor station, I contacted a source familiar with such gas operations.  Based on the eyewitness accounts, this source stated (emphasis added):

 

“The first thing I thought of was a relief valve opening and closing because they open and close with tremendous pressure applied to the valve and the instantaneous starting and stopping of flow through the valve is noisy, given the high pressure.  

 

“My question to Spectra Energy would be whether the valve actuated for routine testing purposes or was there an unexpected event that occurredIf there was an unexpected event what was the reason?

 

This is yet another question that Spectra Energy has, so far, declined to answer.  Will the Pennsylvania DEP pursue this question with the company?

 

As Spectra Energy began to backtrack from its initial denial, the source noted, “It doesn’t surprise me that they tried to pull a fast one because they think nobody understands their business but them.  Just arrogance.”

 

Michelle Beegle, who lives one-half mile from the compressor station is quoted in the Bedford Gazette as saying:  “’It just goes to show you how they are lying’ she said.  ‘I don’t believe a word they say, the company or DEP.’”

 

For those who look for fact-based answers, Spectra Energy has a long, documented record of problems.  It includes violations, explosions and fines (including a 15 million dollar federal fine).  Refer to Footnote #2 under Links & Resources for an easy-to-use guide to the company’s track record.2

 

Further, Spectra Energy’s history at its Steckman Ridge facility includes an on-the-record statement filed by Spectra Energy with the Federal Energy Regulatory Commission (FERC).  In its own document, Spectra Energy uses Webster’s dictionary definition of “lying” to support the company’s assertion that, “There is no evidence of willful ‘lying’ by any Project Representative to landowners.”   See Footnote #3 under Links & Resources for context and a downloadable pdf file of Spectra Energy’s document that it submitted to FERC.3

 

Spectra Energy has had operational problems from the beginning at its Steckman Ridge facility.  It is time for answers – not corporate platitudes about “Stakeholder Outreach.”

 

Links & Resources

1 Spectra backtracks on gas incidentBedford Gazette, March 15, 2013, by Elizabeth Coyle, Gazette Associate Editor – two pdf files: Spectra Backtracks p. 1 BG 3-15-13.pdf Spectra Backtracks p. 2 BG 3-15-13.pdf See also the online edition (subscription required): http://www.bedfordgazette.com/news/2013-03-15/Front_Page/Spectra_backtracks_on_gas_incident.html

 

Residents report loud sounds at compressor stationBedford Gazette, March 12, 2013, by Elizabeth Coyle, Gazette Associate Editor – two pdf files: Residents report loud sounds, page 1 BG 3-12-13.pdf Residents report loud sounds, page 2 BG 3-12-13.pdf See also the online edition (subscription required): http://www.bedfordgazette.com/news/2013-03-12/Front_Page/Residents_report_loud_sounds_at_compressor_station.html  

 

2 Spectra Energy’s Track Record is available from public sources.  Following are highlights with links that include additional sources and documents:

 

1)    Top Civil Penalty Ranking from EPA – Spectra Energy’s Texas Eastern pipeline division is ranked number seven on the EPA’s list of the “Top Civil Enforcement Cases Based on Penalty Assessed Through EOY FY 2009.” The National Enforcement Trends (NETs) document on the EPA website shows a $15 million penalty for discharging highly toxic PCBs – polychlorinated biphenyls – at 89 sites along the company’s 9,000-mile gas transmission pipeline running from Texas to New Jersey. EPA Link:  http://www.epa.gov/oecaerth/resources/reports/nets/nets-j1-topcivpencasesofalltime.pdf Los Angeles Times Link:  http://articles.latimes.com/1989-10-21/news/mn-191_1_record-fine TIME Magazine Linkhttp://www.time.com/time/magazine/article/0,9171,966034,00.html  

2) PCB Contamination (PolyChlorinated Biphenyls) – Spectra Energy acknowledges in its Form 10-K (filed with the Securities and Exchange Commission on Feb. 27, 2012) that highly toxic PCBs remain in its pipeline system (emphasis added):  ”The Toxic Substances Control Act, which requires that polychlorinated biphenyl (PCB) contaminated materials be managed in accordance with a comprehensive regulatory regime. Because of the historical use of lubricating oils containing PCBs, the internal surfaces of some of our pipeline systems are contaminated with PCBs, and liquids and other materials removed from these pipelines must be managed in compliance with such regulations.”  See p. 23 (5th bullet) of Spectra Energy’s 10-K filing, under the subhead, “Environmental Matters.” Pdf file:  SpectraEnergyCorp10K2011   Spectra Energy Watch – Spectra PCBs 2: http://www.spectraenergywatch.com/blog/?p=498 Spectra Energy Watch – Spectra PCBs?: http://www.spectraenergywatch.com/blog/?p=480

3) Underground Natural Gas Reservoir Explosions – Spectra Energy’s underground natural gas storage reservoir outside of Houston (Moss Bluff) experienced catastrophic failure in 2004 with two explosions, 6 1/2 days of fire and two evacuations.  An estimated 6 bcf of natural gas was consumed during the fire. Industrial Fire World (IFW) Pdf: What Lies Beneath > Industrial Fire World USA TODAY Link: http://www.usatoday.com/news/nation/2004-08-20-gas-explosion_x.htm?csp=36 Gas Storage And Single-Point Failure Risk:  article_singlepointfailurerisk Spectra Energy Watch – Moss Bluff Incident:            http://www.spectraenergywatch.com/blog/?p=390

4) “Unlawful Conduct” at Steckman Ridge– The Pennsylvania Department of Environmental Protection (DEP) issued two Notices of Violation in 2009 for Spectra Energy’s “unlawful conduct” during the first year of operation at its Steckman Ridge compressor station in Clearville (Bedford County), PA.  Spectra Energy’s “unlawful conduct” violated air quality and clean stream regulations of the Pennsylvania Code, according to the Pennsylvania DEP. PA DEP PdfDEP Fines Steckman Ridge:Spectra Energy   Philly IMC Link:  http://www.phillyimc.org/en/natural-gas-compressor-station-coats-farmland-used-gear-oil Altoona Mirror Link: http://www.altoonamirror.com/page/content.detail/id/528428/DEP-fines-gas-company–22K.html Altoona Mirror Link: http://www.altoonamirror.com/page/content.detail/id/526358/Gas-company–Automatic-shutdown-not-an-issue.html   Spectra Energy WatchEmergency Shutdown: http://www.spectraenergywatch.com/blog/?p=372 Spectra Energy Watch – Spectra Promises: http://www.spectraenergywatch.com/blog/?p=466

 

3 Understanding the Corporate Culture in its own words:  Definition of lying as a defense – Spectra Energy filed a 32-page report with the Federal Energy Regulatory Commission (FERC) exonerating itself regarding complaints about abusive and unethical behavior toward landowners as part of its 12 billion-cubic-feet underground gas storage reservoir in Clearville, PA, known as Steckman Ridge.

 

The original report is accessible on my website and it is titled, “Inquiry Report — Response to Benard Allegations.”  In its official report, Spectra Energy uses the dictionary definition of lying as a proof point to claim:  “There is no evidence of willful ‘lying’ by any Project Representative to landowners.” This technique illustrates the slippery slope gas companies like Spectra Energy navigate between their words and their deeds.  Spectra Energy’s report and the first of four commentaries are available at this link, “Pious Mouse Wash 1: http://www.spectraenergywatch.com/blog/?p=213

 

NOTE:  This article is cross-posted on the Accountability Central website at this link: http://www.accountability-central.com/voices-featured-commentators-and-bloggers/mike-benard-columns/  Accountability Central is part of the Governance & Accountability Institute, Inc.

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Mike Benard was Director of Communications and Public Affairs and Vice President at Kodak for more than a dozen years. He publishes Spectra Energy Watch,  a blog dealing with the energy industry,  from property rights to natural gas industry issues related to hydraulic fracturing of shale gas fields. Mikes a graduate of John Carroll University, and holds a BA in English and a M.Ed. from Temple University.  

CSRHub provides access to corporate social responsibility and sustainability ratings and information on 7,000+ companies from 135 industries in 91 countries. Managers, researchers and activists use CSRHub to benchmark company performance, learn how stakeholders evaluate company CSR practices and seek ways to change the world.


 

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CSRHub CEO and Cofounder Bahar Gidwani Joins Impact Conference at Sustainatopia

 

CSRHub CEO and Cofounder Bahar Gidwani will be speaking at the 4th Annual Impact Conference at Sustainatopia on Thursday, April 18th in Miami, Florida. The session from 11:40 AM- 12:40 PM will discuss creating ecosystems and how to foster networks for good. The Impact Conference at Sustainatopia 2013 will be one of the best opportunities to learn, network, and connect with hundreds of top global impact leaders and organizations.

 

Thursday, April 18th 11:40AM- 12:40 PM

SESSION C: CREATING ECOSYSTEMS AND FOSTERING NETWORKS FOR GOOD

• Jonathan Ellerby, TEND (Moderator)

• Jill Newbold, Investors Circle

• Ian Fisk, William James Foundation

• Bahar Gidwani, CSRHub

 

The Impact Conference is part of Sustainatopia (www.sustainatopia.com), one of the largest events in the world for financial, social and environmental sustainability. For more information on the event, click here.

 


 

Bahar Gidwani is a Cofounder and CEO of CSRHub. Formerly, he was the CEO of New York-based Index Stock Imagery, Inc, from 1991 through its sale in 2006. He has built and run large technology-based businesses and has experience building a multi-million visitor Web site. Bahar holds a CFA, was a partner at Kidder, Peabody & Co., and worked at McKinsey & Co. Bahar has consulted to both large companies such as Citibank, GE, and Acxiom and a number of smaller software and Web-based companies. He has an MBA (Baker Scholar) from Harvard Business School and a BS in Astronomy and Physics (magna cum laude) from Amherst College. Bahar races sailboats, plays competitive bridge, and is based in New York City.

 

CSRHub provides access to corporate social responsibility and sustainability ratings and information on 7,000+ companies from 135 industries in 91 countries. Managers, researchers and activists use CSRHub to benchmark company performance, learn how stakeholders evaluate company CSR practices and seek ways to change the world.

 

 

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Gift Giving Returns with the Spring – Make it Eco Friendly!

By Gia Machlin

 

Just when you think you are out of the woods with gift giving, the spring season returns eco friendly shoppingwith all kinds of consumer driven holidays: Easter, Mother’s and Father’s Day, Graduations, and all those spring birthdays!

 

For us treehuggers, it would be nice if we could just give the gift of love or a hug and pretend that it will make our families and others happy during this time. But while I’m sure they wouldn’t mind the gesture, they would probably prefer to also receive a new video game, an iTunes® gift card or a designer bag.

 

If you want to stick to your green roots (and can’t afford a Prada bag anyway), here are a few eco-friendly options that will put a smile on your gift-receivers’ faces.

 

For the wine or whiskey enthusiast, give one of these BottleHood branded tumblers. You can choose anything from a Corona juice glass to a Grey Goose recycled bottle vase or a Belvedere Vodka cheese tray from this beautiful line of reclaimed glassware.

 

If you’ve got a fashionista on your shopping list, she might like something from the ellecante eco friendly clothing line, which features pieces like a 100% organic cotton cardigan, a silk blend blouse, or a tailored tailored jacket. Whether your gift-receiver is a trend-setter or a laid-back, hobo-style chick, ellecante has something for you to give.

 

Don’t forget the music lovers. These Handmade Eco Friendly Journals and notebooks from Vintage Vinyl are sure to satisfy the classic-rocker or maybe even… grandma? The record cover selection is extensive, ranging from Bruce Springsteen and Elton John, to Grease and even Barbara Streisand.

 

What if you’re looking for an eco-friendly skin product for the natural-seeking beauty queen? Try the All Good Goop moisturizer and soothing salve. Free of petroleum and made with organic ingredients such as lavender, beeswax and extra virgin olive oil, this multi-tasker can help heal cuts, blisters, sunburn, chapped lips, insect bites, dry skin and more.

 

If makeup is what you’re seeking, I like the 8:30 Mineral Eye Liner & Eye Shadow in dark brown, by Ferro Cosmetics. This mineral shadow will last all day, whether you’re going for subtle color or dramatic Cleopatra eyes. For more shades, try one of the other Ferro Cosmetics’ eye shadows – they’re light and super shimmery – great for the spring season!

 

Last, but never least, don’t forget the eco-kids! Children are the ones who cherish gift-giving the most, so why not surprise them with an Earth Day Winter White ‘TREE’ Organic tee by Dhana EcoKids, one of these adorableGlobal Green Pals dolls, or a pack of non-toxic natural crayons by Clementine Art for those creative kinds. They’ll have fun drawing self portraits, without the worry of exposure to toxic chemicals.

 

If you want to give the greenest gift of all, try a e-gift card from EcoPlum!  Avoid the waste associated with returned and unwanted gifts, with the added benefit of introducing your loved one to all the beautiful and stylish eco friendly products available online at EcoPlum!

 


 

Gia Machlin,  president and CEO of EcoPlum, an online green shopping rewards site. Watch for her contributions to the CSRHub blog on eco-friendly products and green living ideas. For more on EcoPlum, or to follow the EcoPlum blog, visit www.ecoplum.com.

 

CSRHub provides access to corporate social responsibility and sustainability ratings and information on 7,000+ companies from 135 industries in 91 countries. Managers, researchers and activists use CSRHub to benchmark company performance, learn how stakeholders evaluate company CSR practices and seek ways to change the world.

 

 

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Panera As a Paradigm?

Panera BreadBy Bahar Gidwani

 

Panera Bread has a number of coffee shops where I live, in New York City.  I used to go to them fairly often before I became involved in CSRHub.  However, my visits became less frequent after I learned more about Slow Food from my friend Brian Kaminer and after I saw the ratings we reported for Panera on the CSRHub site.

 

As you can see, Panera gets poor ratings on its environment performance and weak community ratings.  (Nine of our 201 sources track Panera.)  Nothing horrible—but nothing that would sway “conscious consumers” to go an extra block or two for a cup of coffee and a nice roll.

 

 

Then, I had to go to Boston for some meetings.  I was 45 minutes early for one near Government Center and a Panera shop was temptingly nearby (around the corner on Tremont).  I needed a cup of coffee—and a few minutes of wi-fi access so I could catch up on my email.  I walked in and headed towards the counter.

 

I was immediately approached by a pleasant young woman who asked me if I was familiar with her shop.  I told her I thought I was, but she persisted.  Had I been to this Panera outlet, before?  When I answered “no,” she launched into a rather lengthy description.

 

As I understand it, Panera has started opening a new format operation called “Panera Cares.”  Instead of having fixed prices, customers are told what Panera thinks is a “fair price.”  Customers can then pay whatever they feel is fair or that they are able to pay.  The payments go into a box (the cashiers can make change but don’t take the money).  If you pay something extra, it goes to feed local homeless people.  The staff there seemed to love the concept.

 

If you can’t pay anything, the store will still feed you.  If you can’t pay and you wish to do it, you can volunteer to work at the store for an hour or two.  Later in my visit, I listened to the same pleasant greeter arrange work time slots for two young men who looked pretty hungry.  They were asked to wear clean clothes “with as few tears and rips as possible.”  Almost every time slot was filled for the next three days.  One of the young men seemed to be experienced in the routine and was encouraging his friend to join this new system.  “You can eat a lot,” he said.  “They make good food and you’ll love doing the work.”

 

I was told that Panera has opened five Panera Care shops since May 2010.  A second manager told me with obvious pride, that Panera’s founder and co-CEO Ron Shaich wanted to give back to his community and was dedicated to making this concept work.  I have to admit, I was pretty impressed!  This is a radical idea—a system that is blatantly socialistic .  And, it is coming from a company that hadn’t distinguished itself in this area (at least as far as I could tell), in the past.

 

Is this a new paradigm?  How many stores will post something like this in their window: “Panera Cares.  We are a non-profit community cafe of shared responsibility.  We trust you to do the right thing.”  Will McDonalds, Starbucks, and Dunkin Donuts all follow in Panera’s footsteps?  What effect would it have on our society, if they did?

 

Unless I’ve missed something (and even though I am pretty skeptical, I don’t think this effort is just “greenwashing”), I would hope to see an outpouring of support and enthusiasm for Panera from the CSR and Slow Food community.  Let’s prove that people will pay a fair amount for the goods they want—plus a little more, if they know that doing so will help their community.

 


 

Bahar Gidwani is a Cofounder and CEO of CSRHub. Formerly, he was the CEO of New York-based Index Stock Imagery, Inc, from 1991 through its sale in 2006. He has built and run large technology-based businesses and has experience building a multi-million visitor Web site. Bahar holds a CFA, was a partner at Kidder, Peabody & Co., and worked at McKinsey & Co. Bahar has consulted to both large companies such as Citibank, GE, and Acxiom and a number of smaller software and Web-based companies. He has an MBA (Baker Scholar) from Harvard Business School and a BS in Astronomy and Physics (magna cum laude) from Amherst College. Bahar races sailboats, plays competitive bridge, and is based in New York City.

 

CSRHub provides access to corporate social responsibility and sustainability ratings and information on 7,000+ companies from 135 industries in 91 countries. Managers, researchers and activists use CSRHub to benchmark company performance, learn how stakeholders evaluate company CSR practices and seek ways to change the world.

 

 

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Coca-Cola’s Brand of Cultural Leadership Zeros in on Third World

By Carol Pierson Holding

 

When I was young, I took it as the gospel truth that Coca-Cola could eat the paint off of cars. Then my grammar school classmates reported that baby teeth dissolved in Coke. I learned my lesson: drink Coke at your own peril.

 

I divested my Coca-Cola stock some time ago for social responsibility reasons —Mark Bittman recounts the health dangers in his New York Times blog — and for financial reasons. I thought that with all the warnings, many of Coca-Cola’s markets were destined to decline.

 

 

I was right, for now. Starting in about 2004, sales of all sodas began to tank. More recently, regulation entered the picture, when New York’s Mayor Bloomberg tried to ban sales of fast food soft drinks over 16 ounces.

 

Then the breakthrough: earlier in March, Beverage Digest reported  water consumption once again exceeds soda consumption. Common sense was finally winning out over the immense marketing power of soda companies, without the lawsuits that forced other dangerous and addictive products such as liquor and cigarettes to limit their advertising and promotion. Even a former Coca-Cola marketing executive quit amid public mea culpa’s for the harm he was doing by pushing Coke in the poverty stricken pavelas in Brazil. It seemed Coke might be doomed.

 

So it was with some interest I read that the new head of marketing for Coca-Cola was speaking to the Harvard Business School Club of New York. His talk, called “Bringing the Fizz Back,” was promoted on the HBSCNY web site as follows:

 

“With all the negative news surrounding carbonated beverages, you would be led to believe the end was near for storied companies such as the Coca-Cola Company and its brethren. Yet the legendary Atlanta-based firm is thriving with a strong focus on international markets, educating consumers about obesity, and being resilient in what Coca-Cola CEO Muhtar Kent calls ‘the reset world;’ a world where new consumer attitudes, the role of government in economic and commercial affairs, and geopolitical, economic, and demographic shifts collide.

 

“Clearly this is a major challenge. As the Chief Marketing Officer of the firm, Joe Tripodi is among those at the forefront trying to address these issues.

 

‘Coca-Cola is also in the middle of an ambitious plan to double its business by 2020. …Just how does the venerable firm plan to execute this goal? …Mr. Tripodi will talk about ‘the brand as cultural leader’ –the imperative for many brands today to take a leadership position on issues and challenges that are important to their consumers and integral to the company’s DNA.”

 

Hmmm…Coca-Cola as cultural leader? Mr. Tripodi’s bio tells us that he has worked in global marketing for liquor (Seagrams) and oil (Mobile Oil, now part of ExxonMobil), so he knows a thing or two about marketing dangerous, addictive products as “cultural leaders” – recall Mobil’s series of small space ads on the New York Times Op-Ed pages about their efforts to clean the environment.

 

One wonders if Tripodi was the one who came up with the brilliant idea of supporting educational and non-profits in minority communities, so that when and if government leaders such as Mayor Bloomberg tried to limit soda consumption, Coca-Cola would have staunch allies among minorities, as it did in New York.

 

But even more pernicious than pushing Coke in this country, where information about its dangers is plentiful even at the grammar school level, is Coca-Cola’s intention to addict people in the third world. I’m reminded of the movie The Gods Must Be Crazy, where a pilot drops his Coca-Cola bottle from his plane at the feet of an African tribesman. Initially, the bottle causes conflict in the tribe, because, as the narrator tells us, “A thing they have never needed before suddenly became a necessity.” Of course, the story is about a glass bottle, not its former contents. Still, one might be forgiven for imputing this lesson: Nobody on earth is safe from Coca-Cola’s brand of cultural leadership.

 


 

Carol Pierson Holding writes on environmental issues and social responsibility for policy and news publications, including the Carnegie Council’s Policy Innovations, Harvard Business Review, San Francisco Chronicle, India Time, The Huffington Post and many other web sites. Her articles on corporate social responsibility can be found on CSRHub.com, a website that provides sustainability ratings data on nearly 7,000 companies worldwide. Carol holds degrees from Smith College and Harvard University.

 

CSRHub provides access to corporate social responsibility and sustainability ratings and information on nearly 7,000 companies from 135 industries in 82 countries. Managers, researchers and activists use CSRHub to benchmark company performance, learn how stakeholders evaluate company CSR practices and seek ways to change the world.


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