Category Archives: Uncategorized

Climate Change Advocates Need Positive Branding

By Carol Pierson Holding   The idea of branding climate change seems like another exercise in navel-gazing until you consider the effectiveness of the opposition. They’ve got branding down, relentlessly repeating the mantra, “science is inconclusive and solutions are exorbitant … Continue reading

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Are Crowdfunded Companies Socially Responsible?

By Bahar Gidwani   Over the past few years, thousands of companies both in the U.S. and abroad have raised funds through crowdfunding.  Wikipedia defines the term as:   “Crowdfunding is the collection of finance from backers—the “crowd”—to fund an … Continue reading

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The Swerve in Climate Change Depends on Innovation Too

By Carol Pierson Holding   A classmate from business school emailed me last week to set me straight on climate change. His argument was “extreme opinions about things that naturally vary are probably wrong” and supported his stance with three … Continue reading

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How to Cope With Survey Fatigue?

  Will responding to 200 questionnaires per year get your company a good sustainability rating?   Large companies get asked for sustainability information from hundreds of different groups. Wall Street research houses, mutual fund groups, “engagement-oriented” investors, stock exchanges, government … Continue reading

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The Next Frontier for CSR Measurement

By Bahar Gidwani   The folks at S-Network Inc. invited me to speak at their 2014 Summer In the City Investing Summit about the state of CSR measurement for nonpublic and emerging market companies.  I was joined by Rekha Unnithan … Continue reading

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