Author Archives: Carol Pierson Holding (86 posts)

Climate Change Advocates Need Positive Branding

By Carol Pierson Holding   The idea of branding climate change seems like another exercise in navel-gazing until you consider the effectiveness of the opposition. They’ve got branding down, relentlessly repeating the mantra, “science is inconclusive and solutions are exorbitant … Continue reading

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The Swerve in Climate Change Depends on Innovation Too

By Carol Pierson Holding   A classmate from business school emailed me last week to set me straight on climate change. His argument was “extreme opinions about things that naturally vary are probably wrong” and supported his stance with three … Continue reading

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Harley-Davidson Signals Climate Change is Mainstream

By Carol Pierson Holding   What is going to solve climate change? To borrow terms from technology, a distributed solution is underway that has moved along the technology adoption curve and is already entering the mainstream.   We’ve watched this … Continue reading

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Does Climate Change Have Time for Transition Plans?

By Carol Pierson Holding   The USDA Forest Service is pushing through the sale of nearly 6,200 acres of Tongass rainforest’s old growth timber for 10-15 years of logging, claiming that’s what the timber industry needs to “transition” to second-growth … Continue reading

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Investors Could Drive Real Fossil Fuel Investment Retreat

By Carol Pierson Holding   The sustainable investing community has a saying that their greatest achievement will be to put themselves out of business. The fossil fuel divestment movement could say the same: when fossil fuel companies stop their relentless … Continue reading

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